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‘We can’t stop selling them’: How South Florida restaurants turned Instagram’s birria taco boom into a moneymaker

In South Florida, the hype for quesabirria tacos at Mexican restaurants has been relentless. It all started on Instagram, when local chefs watched videos of deep-fried corn tortillas filled with shredded beef and chihuahua cheese being dunked in slow-motion into a rich, red consomme. Now, in most cases. birria is their hottest selling menu item.

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